Matt Cutts works for the Search Quality group in Google Google Inc. is a multinational public cloud computing, Internet search, and advertising technologies corporation. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the ", specializing in search engine optimization Search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more issues.[1] [2] He is well known in the SEO Search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more community for enforcing the Google Webmaster Guidelines and cracking down on link spam Spamdexing involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system. Some consider it to be a part of search engine optimization, though there are many search engine optimization methods that.[3] Cutts also advises the public on how to get better website visibility in Google.[4]

Cutts started his career in search A web search engine is designed to search for information on the World Wide Web. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web when working on his Ph.D. Doctor of Philosophy, abbreviated to PhD, Ph.D. or D.Phil. in English-speaking countries and Dr. Phil. or similar in other countries, for the Latin philosophiae doctor, meaning "teacher in philosophy", is an advanced academic degree awarded by universities. In most English-speaking countries, the PhD is the highest degree one can earn at the University of North Carolina at Chapel Hill The University of North Carolina at Chapel Hill is a public research university located in Chapel Hill, North Carolina, United States. First enrolling students in 1795, UNC is one of multiple schools to claim the title of oldest public university in the United States and is one of the original eight schools known as a Public Ivy. Today, the. Matt got his Bachelor's degree at the University of Kentucky and Master's degree from the University of North Carolina, Chapel Hill. His field of study was computer graphics Computer graphics are graphics created using computers and, more generally, the representation and manipulation of image data by a computer and movement tracking, then moved into the field of information retrieval Information retrieval is the science of searching for documents, for information within documents, and for metadata about documents, as well as that of searching relational databases and the World Wide Web. There is overlap in the usage of the terms data retrieval, document retrieval, information retrieval, and text retrieval, but each also has, and search engines[3] after taking two required outside classes from the university's Information and Library Science Library science is an interdisciplinary field that applies the practices, perspectives, and tools of management, information technology, education, and other areas to libraries; the collection, organization, preservation, and dissemination of information resources; and the political economy of information. The first school for library science was department.[3] He co-oped at United States Department of Defense The United States Department of Defense is the U.S. federal department charged with coordinating and supervising all agencies and functions of the government relating directly to national security and the United States armed forces. The organization and functions of the DOD are set forth in Title 10 of the United States Code [1]. He did not complete the Ph.D. before moving to Google, but did acquire a master's degree A master's degree is an academic degree granted to individuals who have undergone study demonstrating a mastery or high-order overview of a specific field of study or area of professional practice. Within the area studied, graduates possess advanced knowledge of a specialized body of theoretical and applied topics; high order skills in analysis,.[5]

Before working at the Search Quality group at Google, Cutts worked at the ads engineering group and SafeSearch, Google's family filter.[1] There he earned the nickname "porn cookie guy" by giving his wife's homemade cookies to any Googler who provided an example of unwanted pornography in the search results.[6]

Cutts is one of the co-inventors listed upon a Google patent A patent is a set of exclusive rights granted by a state (national government) to an inventor or their assignee for a limited period of time in exchange for a public disclosure of an invention related to search engines and web spam,[7] which was the first to publicly propose using historical data to identify link spam.

In August 2006, Cutts allegedly admitted to using the identity GoogleGuy in posts to web related boards, though Cutts later said he was quoted out of context. [8]

References

  1. ^ a b Philipp Lenssen (2005). "Matt Cutts, Google's Gadgets Guy". blog.outer-court.com. http://blog.outer-court.com/archive/2005-11-17-n52.html. Retrieved December 15, 2006.
  2. ^ Ward, Mark (2004-06-08). "Inside the Google search machine". BBC News Online BBC News Online is the website of BBC News, the division of the BBC responsible for newsgathering and production. The website is the most popular news website in the United Kingdom and forms a major part of BBC Online . The site records around 14 million unique users a week (around 60 to 70% of visitors are from the UK). http://news.bbc.co.uk/2/hi/technology/3783507.stm. Retrieved 2008-05-04.
  3. ^ a b c Wall, Aaron (2005). Interview of Matt Cutts. Retrieved December 15, 2006
  4. ^ Graham, Jefferson (2008-06-23). "Google's Cutts: Good directions drive traffic to your website - USATODAY.com". www.usatoday.com. http://www.usatoday.com/tech/products/services/2008-06-22-google-search-engine-optimization_N.htm. Retrieved 2008-06-23.
  5. ^ Cutt, Matts (2005). Bouncing Blog post clarifying the Ph.D. degree. Retrieved December 15, 2006
  6. ^ 'Google': An interesting read on a powerhouse company, USA Today USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003. According to the Audit Bureau of Circulations, the paper, November 13, 2005
  7. ^ Acharya, A., et al., (2005) Information retrieval based on historical data
  8. ^ Matt Cutts Confesses To Being GoogleGuy

Further reading

External links

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